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Are You Sharing Too Much Online?
The egotistical duck-face selfies flooding your Instagram feed, the compulsive check-ins that detail every move. We all have those friends. Or maybe you’re one of them. Regardless, we’re all guilty of...
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Why Ignoring Social Media is Denying Customer Service
Remember the scene in Meet the Parents when Gaylord ‘Greg’ Focker is forced to wait in an invisible line to board his flight? Lucky social media wasn’t around back then or there probably would have...
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Anyone Can Do Social Media: Are You Replaceable?
So you jump started a career as a social media professional…well not so fast. Your dream job is becoming table stakes. Understanding social media at a surface level makes you no different than anyone...
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Return on Relationship: Connecting the Dots in Social Media ROI
“What is the value of social media?“ has to be one of the top questions I am asked by my business savvy friends. When attending a SXSWi core discussion on how social media professionals calculate the...
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Social Media in the Midst of National Tragedy
In the wake of a national tragedy, social media has the formidable ability to shape public perceptions. Such a valuable tool can spread information across the country in the blink of an eye. It is up...
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Today, Social Media Manipulated the Stock Market
For less than a minute today, a fake tweet posted on the Associated Press official Twitter account caused the Dow Jones Industrial Average to plummet. The tweet, as seen below, falsely stirred a rumor...
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Building Your Social Networks: Integrity in Authenticity
Building a following from ground zero can be tough. With minimal interactions, it can be difficult to gain popularity in an already cluttered social world. Whether you’re trying to meet high demands...
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Is Social Media Disconnecting us Socially?
Have you ever glanced around a room and noticed almost everyone on their smartphones or tablets? It happens to me on almost a daily basis. As we utilize the power of social media as a communication...
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Designed By Apple Ad: “Our Signature”
Apple’s “Designed By Apple” Ad strikes a tone of human simplicity. Following the announcements made at the WWDC 2013 conference, Apple presented their latest advertisement which highlights a new...
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Will Facebook Hashtags Affect Your Privacy?
#Finally. The arrival of hashtags to Facebook has finally been officially announced on Facebook’s newsroom. This critical missing element has caused a lack of communication between users that...
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What Makes Pinterest Images Pop? [Infographic]
Optimizing images as a part of your content marketing strategy is a critical component to success on visual platforms like Pinterest and Instagram. A recent study conducted by Curalate analyzed what...
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The Marriage of SEO and Content Marketing
Wedding bells are ringing, as content marketing and SEO now work in congruence. Attempts to cheat against search engine algorithms has long been frowned upon, but building brand equity organically...
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Avoiding Pinterest Pranksters: Verify Credibility
My first Pinterest experience was an epic disaster. I created an account and frantically began pinning a smorgasbord of recipes, beauty treatments, DIY home improvement projects and quotes. Excited to...
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3 Takeaways from Healthcare Social Media Leaders
Baylor Health Care System hosted the two-day Mayo Clinic Center for Social Media Residency program at the Baylor Charles A. Sammons Cancer Center in September 2013. Leaders from both health care...
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Why Facebook Algorithms Win and You Lose
Clever copywriting. Eye-catching imagery. Useful content that resonates with the ideal consumer. You’ve blown best practices out of the water and are ready to turn eyes and ears towards your carefully...
View ArticleEscaping the Illusive Bubble: Don’t Die a Copy
Explanation for my previous blogging hiatus: My mother once told me, if you don’t have anything interesting to say, don’t say anything at all. At a turning point in our lives, we must all ask...
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